They are more scientific and technical rather not businessmen in nature. Marketing and comms are necessary evils in the investing world. With BASF on board this will improve over time. It doesn't take much effort to announce plans and actions as they progress.
But to be fair R&D takes time and sometimes what you think is a good thing may end up being a red herring or a false positive.
So with that in mind I expect quality announcements when the time comes.
