Not to over simplify your point but I think this highlights the different ways to value BIG. I'm valuing BIG as a high growth company with a tech angle to it (further upside, Pillar 2 and 3). If margins and costs are impacted because they are in a high growth stage well I'm ok with that as they build out their network / ecosystem - Tipsly app / partnership with Zeta. This is about scale, even if margins lower (which we don't know they will yet).
I take the fact that they are making money as an indication that this is not a concept this is a business with demand from the market. Short term numbers and how they appear in the half yearly may deviate that give investors / traders an excuse to push and pull their valuations to suit their needs but the growth opportunity is definitely here.
In saying all that, sentiment is a powerful beast.
BIG Price at posting:
$2.72 Sentiment: Buy Disclosure: Held