Appreciate your response, BK. My header was intended as an...

Appreciate your response, BK. My header was intended as an overview. I was not making a point in it, as the post was a request for information. Had I had something constructive or informative to say, I would include a different header. A non-manipulative header, I add. Also, be careful about quoting off-hand figures about 90% of people only reading a headline. This claim is, in fact, wrong. 100% of newspaper readers read a headline. They will read further only if the headline interests them. (Same as a BB header.) If only 90% of people were to read a headline, what part of the paper does the other 10% read?