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I think fashion stores will continue to be strong vs the online...

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    lightbulb Created with Sketch. 50
    I think fashion stores will continue to be strong vs the online market. The 'retail therapy' aspect, ability to try, look, feel and size before buying, and no delay after buying is a huge advantage. Electronics, books, etc will suffer most. Just look at the biggest selling items on amazon (below).

    http://www.*.com/amazon-prime-day-2017-most-popular-products-tech-deals/?r=AU&IR=T/#1-amazon-echo-1

    http://www.webretailer.com/lean-commerce/top-amazon-marketplace-sellers/

    https://www.aol.com/article/2016/02/25/the-most-popular-items-on-amazon/21318728/

    https://www.repricerexpress.com/best-selling-products-on-amazon-ebay/

    One issue is people trying shoes on in store, finding a size and model they like, then going online to find a better deal. RCG should think about how to solve that issue - perhaps remove the size and model info from the shoes and replace with an internal serial number or something that can't be found online.
 
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