Ah yes, I probably shouldn't have described that target based on...

Ah yes, I probably shouldn't have described that target based on PE ratio. 10 is pretty high for a cyclical company EXCEPT when enterprise value is so different from market capitalusation, as in this case. I'm not sure it's a thing, but I'm inclined to look at it as EV/E. There current EV is about $2 million, while at 4 cps it would be about $12 million. So if cash is conserved, my mid-range case would give rdg an EV/E of about 4-6, which is quite reasonable.