Big Flop TV, page-47

Furthermore to above, this is strong evidence to support that "pillar 3" is unlikely to eventuate.

When you have a system setup to only benefit a small number of big businesses you're not going to get that mass wide spread adoption. Pillar 3 relies on the uptake of all types and sizes of businesses running the platform.

You need the "Ma and Pa" businesses to all join for pillar 3 to work. If they're not on board then the review platform isn't going to work.

Nobody wants to read a review of Pizza Hut or McDonald's, they want to read reviews of the small-new-niche restaurant that's opened up around the corner that nobody knows.

This is the key for Big Review TV and why the brand is more important. The current strategy is just ruining the brand and soon a few customers will end up having alot of influence of the Big Review TV direction as they will be the only ones paying for the service.

It's a perfect example of short sighted vision and the downfalls of growing a company this way.