BIG Fundamentals Thread, page-369

For me, the realisation that BIG now has Steinberg onboard, not just because of a contract, but because he is personally excited about the potential and wants to take it to the next level, (ie that we’re now under his wing and BIG’s success may well have taken on a personal importance for him), this is exactly what something as ambitious as a new social networking app needs to be a success.

It was possibly Zeta Global who sourced the right app tech for BIG to acquire. They would have found the most advanced app to port into. The Tipsly acquisition and the way the Tipsly founders will be working under the BIG umbrella is the model for business growth taken straight out of the Zeta play book (first article from Inc Mag).

This also means that potentially the BIG + Zeta Global planning and strategising for US domination has been in action since May 2017, which was when the Tipsly deal was negotiated.

It also explains the perfection with which all of the roll out steps have been executed, Steinberg and his resources have been working with BIG behind the scenes for perhaps almost a year.

BIG has hit the jackpot.

Understanding Zeta Global is now as material to our investment as understanding BIG. Tied at the hip.