https://www.forbes.com/sites/alexko...l-new-name-behind-300-million-in-revenue/amp/
Interesting, and relevant re the recent convo around BIG’s customer retention.
Wonder where the idea for BIG Hugs came from
“For companies looking to build $100 million (or 3x that) revenue businesses, Steinberg points to Zeta’s churn as perhaps the biggest driver of success. Zeta works with 570 customers today. In ten years, it’s lost fewer than 10.”
BIG Fundamentals Thread, page-370
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