Sorry mate, but you don't get anywhere in life worrying what people generally think ... why do sheep follow each other ... you make money seeing what others don't.
The management team are young and the software platform is owned by Touchcorp...as per my previous comment, to me it was the one grossly undervalued, as it also owns 35% or more of AFY... not sure if you noticed, but in the last couple weeks or so its gone up substantially.
Not to say this business wont be successful, that's irrelevant, its just a lending business has its limitations, which have to be factored in, when valuing it.