The numbers aren't meant to be accurate, they were meant to prompt discussion.
I still feel this is a new online vertical, business videos as a service (as subscription based). In a similar way to other online verticals that have taken off (REA - Real Estate, CAR - Auto, SEK - employment, AirBnB, Tripadvisor.
With a high ARPU, it's all about getting into the biggest markets, BIG is advanced in UK growth but only in London....BIG is just starting to penetrate North America, so looking forward to seeing both those key markets grow their share of BIG revenue.
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