Big money is chasing humble podcasting

Article in the AFR today titled "Big money is chasing humble podcasting"

"The show’s first two episodes were released this week by QCode Media, a two-year-old company whose podcasts, with big names and high production values, are all but audio pitches for film and television. A frothy adaptation market in Hollywood is just one sign of the rapid evolution of podcasting. Though the format dates to the early 2000s – it is named after the iPod – podcasting has had an expansive growth spurt in the past few years."

...If SXL actually gets this podcast stuff right re Listnr over this year and next, it could be a little gold mine for them. Hamish and Andy, a good start, if they get a political cracker though, not a Joe Rogan of course but some other version it could be a real winner.