Dont get me wrong IWG are going to have to commercialise soon... and quick smart, but I think their product is as far from a "me to" idea (ie. just another the file sharing/file encryption player) as you can get...
If they really do have something with a different approach to solve the cybersecurity problems they claim be solving then I would rather see them spending time on getting it right and "gearing products and backend systems for mass distribution".
But yes, they will have to start selling it at some point, that would be nice.