If we're going to raise a good part of the capital from...

If we're going to raise a good part of the capital from charities, then it will be in our interest and FightMND's interest to make this program known to the broad public, to get the public enthused about the promise being shown so that FightMND can get maximum support. That means mainstream TV stations, radio stations, public personalities whipping up support and such leading to the mother of all ice challanges and other fund raising efforts, etc. I reckon the best time to start this public campaign will be with any positive announcement from the FDA for the go ahead. Just my opinion.