I sincerely hope we do not hear any footballers or sporting giants publicly shouting out the merits from the rooftops or interviews on just how well the drug works and still works from them in the mass media for the next X months.
This will destroy placebo affect...specially when it comes to Potential Pain medications in a clinical phase III trial setting...
I want there to be almost radio silence in this regard.
After most have been recruited and data collated...that's when I want there to be mass media....at the highest and broadest scale.....not before.
Whiff of a P & D? Placebo and Data awareness? Yeah I agree!
My long term thoughts.
Big pharma deal incoming., page-17
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