1.6 million views is absolutely appalling - it's NOTHING - as a ZIP holder and someone who's fairly savvy on direct targeted advertising towards focused demographics, this is inconsequential and if I was in charge of the ad budget I'd sack the PR team. It just goes to show how many here are clueless about the realities of modern marketing in terms of objective/spend. They chose a bunch of 'celebs' who carry marginal appeal to the target audience - I know this because some numpty on that team put the heavily out of favour 'DJ' Fisher in there - which tells me that not only was his inclusion a result of a 'fan' putting his name forward, but that whoever rubber stamped the thing is similarly - no - SPECTACULARLY - out of touch. The ad imo is ineffective, a huge lost opportunity - and a complete waste of money.
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1.6 million views is absolutely appalling - it's NOTHING - as a...
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