bill gates foundation press release , page-17

I should have been clearer, the 20% in my post was arbitrary, just to illustrate.

I agree, fear and greed come into this.

The bigger the company the more fear starts to factor in ... you are the company with something to lose. How much will you pay to protect it? And the nice thing for us is they already have the distribution footprint...that 40-50% share could confidently become 60% or more.

On the other hand, this could be a watershed moment for a smaller player, finally breaking through the market leaders hold (greed)...worth paying handsomely for, yes? The extra volume will increase your current valuation by multiples. But do they have the distribution capability to deliver rapidly growing market share?

Some very interesting dynamics, and I hope there's some healthy competitive tension being orchestrated :)