Well done JM. Im just hoping that a suitable local advertising campaign is/will be in place to make consumers aware of this product. Without it, a prominant position at each store will not be enough to gain meaningful sales.
I would guess that a similar advertising approach that we experienced in Australia will be implemented. Plenty of print media and maybe TV ie current affair shows, TVSN style of penetration.
Well done JM. Im just hoping that a suitable local advertising...
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