Thank you JM. Finally, confirmation with photographic evidence...

Thank you JM. Finally, confirmation with photographic evidence that BioElixia is on the shelves!

Your video screen suggestion was most interesting.The suitability of such an approach occurred to me in early December and I emailed POH Elixia division with the suggestion. It's a POS sales strategy that is increasingly commonly in Asia and Europe but in Myer here, SK-II was the only brand that I could see using a similar strategy. I just thought that moving image would be a useful way to draw the eyes' attention in a highly visually cluttered ( but stagnant) space. It could also be a useful way to explain your product given the likely absence of (knowledgeable) staff to perform the necessary educative function.

In reply, I was told that the idea would be considered in planned sales strategy meetings.

I guess we will wait and see!