I agree with you that many won't even see or notice the home...

I agree with you that many won't even see or notice the home page. Most people probably aren't visiting the home page directly.

However, what this tells me is that BH is seriously pushing Striate+. It's not something they're just putting into their catalog for people to discover at their will. Instead, it's a product that's at the forefront of their business. It's something the company Reps will be recommending and pushing to their clients, something they're investing in advertising etc.

Considering they paid $20 odd million for the privilege it's not too surprising but the front page is a fantastic sign that BH is serious and that's what will increase sales.

I am still doubtful that we'll see very high margins tbh. But that remains to be seen over the next few Qs.,