Bio Horizons is marketing Sriate+ directly on its homepage, page-8

You are so right. Be it on a computer or mobile, Bio HOrizons homepage is literally all Striate at first look. Browsers then have two options, purchase, and a dedicated easy link to the items, not just a hyperlink to the hundreds of other products in the catalogue database, or a 'learn more' option and an excellent informative page on the technology:

https://www.biohorizons.com/Products/StriatePlus

(love this: "Striate+ is the next generation of collagen membranes — expertly processed to remove all traces of DNA and immunogenic contaminants to create a favorable environment for rapid regeneration of high-quality bone and soft tissue")

Literally ever purchasing manager, inventory manager, medical secretary, dental professional, etc, that does dental product purchases for the tens of thousands of businesses that use Bio Horizons for purchases, is having Striate shoved in their face as a new revolutionary Bio Horizons product.

$$$$$$$$$$$

For years OCC management irrefutably disappointed on tardy delivery of promised timelines and pathways and investors had every right to be angry. They have again exceeded expectations big time in Striate and the market way behind the potential revenues from this.