On a seasonal basis for the Northern Hemisphere probably not going to be a great demand for materials that aid cooling for the next 9 months.
Maybe they can push marketing in the Southern Hemisphere in the interim - yes a smaller overall market but if the cooling works it may mean Brisbanites can turn down the aircon a few degrees at night and recoup back the cost of the the higher energy costs occurring now
On a seasonal basis for the Northern Hemisphere probably not...
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