biota is at war

No mistake. Biota is under attack from Big Pharma (especially GSK), bots, shorters, some shareholders, potential unfriendly take-overs, competing products, media, viruses, bacteria and ignorance. Unfortunately we need some of those. Big Pharma, shareholders, viruses and bacteria are its business and must be used in the best possible way. How it does that makes an incredible difference to the bottom line. Within the 10 Principles of War can be found very important principles for business. Application of the principles in a business way is Biota's weapon. Biota does not have to be the victim.

The Biota board of Directors may not think in exactly this way, but they possibly apply some principles without realising they are to be found in the British and Commonwealth military systems. I hope they actually understand that Biota is under attack, in a fight for survival and dominance. Selective consideration of the principles is not something done by Big Pharma Big Banks, Goldman Sacks, BHP or major bots. Cross off a single principle as inapplicable and its like a hole in your firewall.

Here are the principles:

Selection and Maintenance of the Aim. A single, unambiguous aim is the keystone of successful military operations. Selection and maintenance of the aim is regarded as the master principle of war.

Maintenance of Morale. Morale is a positive state of mind derived from inspired political and military leadership, a shared sense of purpose and values, well-being, perceptions of worth and group cohesion.

Offensive Action. Offensive action is the practical way in which a commander seeks to gain advantage, sustain momentum and seize the initiative.

Security. Security is the provision and maintenance of an operating environment that affords the necessary freedom of action, when and where required, to achieve objectives.

Surprise. Surprise is the consequence of shock and confusion induced by the deliberate or incidental introduction of the unexpected.

Concentration of Force. Concentration of force involves the decisive, synchronized application of superior fighting power (conceptual, physical, and moral) to realize intended effects, when and where required.

Economy of Effort. Economy of effort is the judicious exploitation of manpower, materiel and time in relation to the achievement of objectives.

Flexibility. Flexibility is the ability to change readily to meet new circumstances and comprises agility, responsiveness, resilience, acuity and adaptability.

Cooperation. Cooperation entails the incorporation of teamwork and a sharing of dangers, burdens, risks and opportunities in every aspect of warfare.

Sustainability. To sustain a force is to generate the means by which its fighting power and freedom of action are maintained.