birdflu decreases demand for poultry

If anyone has doubts on the disasterous effect of birdflu on the demand for poultry meat, read this news that prices paid to breeders for chickens in Europe had reached the lowest levels since the beginning of 2002. How can this be good for CMQ when poultry meat demand is down?

http://www.agi.it/english/news.pl?doc=200510081643-1124-RT1-CRO-0-NF11&page=0&id=agionline-eng.oggitalia

Today in Italy
Special service by AGI on behalf of the Italian Prime Minister's office


BIRD FLU: COLDIRETTI: ARRIVAL IN EUROPE WORSENS CRISIS
(AGI) - Rome, Italy 8 Oct - "The announcement of the arrival in Europe of the first cases of bird flu will aggravate the market crisis that has hit the six thousand chicken farms and the 80 thousand people working in the industry; therefore measures are needed in the form of a comprehensive regeneration plan to intensify checks and controls, re launch sales and guarantee the origin of meat, as happened in the case of "mad cow" disease". So confirmed Coldiretti in emphasising that prices paid to breeders for chickens had reached the lowest levels since the beginning of 2002. "We need - continued Coldiretti - to protect from the psychological effects the market in a sector that has a total turnover of four billion euros". (AGI) -
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