Time to re-visit the old thread, for the time has finally arrived.
This week in fact. Yes, I'm going against the grain of the theory that the long awaited 3 x trial results - 'in coming weeks' - will be this week and not next year.
This is because when the update came last week repeating that much hated phrase it was the only words that they could have reasonably used.
You see, going bacj a few weeks, as the AGM was fast approaching and the third party was under the pump to finalize results, Biotron would have asked, will they be ready beforehand? But no, they weren't. Naturally, the next question was, will they be ready by Christmas?
Yes, of course, said the lab manager (even if this is Australia).
Then the AGM passed with the director stating, 'imminent,' and looking very enthusiastic, and this was relayed over the hot wire to all concerned. But imminent didn't arrive as required, so the BOD was forced to give an update to sooth the hoi polloi.
Now here is the interesting bit. If the before Christmas timeline was still on the table, the best choice of words to use was in fact, 'in coming weeks.' This was preferred over 'imminent' as that would have started a buying frenzy, as it could have only met immediately, considering that Santa was almost about to depart. No, even if results were (are) imminent, it was not a good choice of word in the update if it was going to trigger significant Christmas shopping and induce a speeding ticket. 'In coming weeks' was far more reasonable under the circumstances.
Don't forget theat other important statement that few seem to have taken seriously, 'post trial actvities.' Used twice in the one short update and in the same sentence as 'trial results.....'
Not long now
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