There are endless gaming tokens with an ICO attached, aiming for the eSports market.
(In general, there are endless X with an ICO attached.)
The one you've linked does better than some in that they bothered setting up exchange relationships, even if they're quite dodgy exchanges.
I would apply caution:
* this is a me-too token with a ton of competitors targeting the exact same field
* professional gamers consider payment in cryptos vastly inferior to payment in actual money, and warn each other off this BS.
