Any chance you can tell me why you think Bites will work?.Have...

Any chance you can tell me why you think Bites will work?.
Have you held them and tasted them?
I'm not sure on margins
Are they viable in other markets ?
Are they a better proposition for customer?
Just what will distribution be?
Lots of competition
Yow has failed to promote their core product and get serious traction

What has changed and what leads you to believe - but most importantly how will it fall to teh bottom line ?

"Bites is a good product and will increase market share/sales for the Yowie brand."