Competition in this sector is intense , blackmores used to be the go to vitamin company imo but the choices now are many.
http://www.copyright link/business/...-to-open-luxury-retail-stores-20160919-grjzq5
Australia's No.3 vitamins company, Nature's Care, is attempting to reposition its top-end range as a luxury good by opening high-end retail stores in Sydney, Melbourne, Shanghai and Hong Kong.
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