black swan-vietnam flappy bird is a global hit, page-13

Tonche - Flappy Bird will be a one month wonder. There's zero depth to it and a few young children / teenagers I know are off it already after being "addicted" for a week.

-------------

Ai gree. The game itself doesn't have any depth to it, which is part of its appeal. But now that the guy has 50m downloads, he has the platform to expand the game into different scenarios and also cross promote his new games.


A network of +50 consumers pretty much guarantees every new game you launch will hit the the top 10 through your cross promotional efforts => more downloads from app store exposure => helps propel future cross promotion efforts.

That's why Angry birds was able to launch so many big hits. At one point they hade 3-4 apps in the top ten overall for more than 12 months.

It just reinforces your market position, which is why you will see the big gaming studios spend so much per install. They have worked out the lifetime value of the customer is beyond the initial monetisation from the first download.