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Black Tech, page-3

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    worth highlighting from mparry's post

    something BIG is brewing IMHO

    SK-II Massage booster campaign with brand ambassador Li Qin. Photo credit: @LiQin
    International mega brands like SK-II are also adding black-tech beauty products to their rosters. In 2017, the company launched a massage booster that features 7,000 micro-magnetic pulses per minute for firmer skin. During SK-II’s 2017 “TMALL Super Brand Day,” the brand sold out all of its 10,000 massage booster sets and achieved over $6 million (RMB 41.2 million) in overnight sales.
    Although the product launch might seem contradictory to SK-II’s more feminist marketing stance, the brand adopted the slogan “My beauty is not superficial” (我的美丽不表面 in order to frame their massager with a message of self-care rather than one focused on anti-aging.
    Recommended ReadingIn China, A New Demand for Feminist AdsBy Jiaqi Luo
 
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