The ‘Walk Into Australia and New Zealand’ campaign is focused on building the bridge between Chinese online shoppers and Australian retailers by offering face-to-face interactions to help them understand the authenticity and reliability of ethical products from Australia.
The 12 person delegation participating in the ‘Walk Into Australia and New Zealand’ tour – including four high-profile Chinese KOLs (selected from over 1,000 applicants) and editors from SMZDM – will participate in a series of online and offline events in Sydney, Melbourne and Auckland between 21-30 August.
They will experience production, supply, marketing, order fulfillment and customer service from the stores and warehouses of five of Azoya’s participating retail customers, which all have established ecommerce businesses in China. These include Pharmacy Online (Sydney), Pharmacy 4 Less (Sydney), Amcal (Melbourne), Kiwi Discovery (Auckland) and Pharmacy Direct (Auckland). The delegation will also have the opportunity to meet with leading healthcare brands Swisse and Blackmores.
BKL Price at posting:
$163.20 Sentiment: Buy Disclosure: Held
