Blackmores joins the party, page-18

I hold different view from you and it is actually coming from real life experience.

the analogy here is will you buy a coca cola branded biscuit in supermarket when you normally pick up arnotts. Please keep in mind coca cola is probably the strongest brand in this world.

I am not saying there is no chance blackmore's powder will have no chance of success. at least, the risk they took here overweight the benefit. Especially when you launch something very shortly prepared.

what happens if something goes wrong? what kind of impact it will create to your other business and your share pricing?

it is not hard to understand when BLK management made the decision so quickly. look at the history, they are expanding like balloons and their mentality has very little of risk management.

there are tons of sales strategies to minimized the risk, but my assessment to BLK share risk has increased dramatically.