bloom energy usa, page-7

"Doesn't seem like a great return on investment currently, although, like CFU, you would expect the $800k price tag to come down with time."

I think that is a pretty good investment.

Bloom boxes - I think were $800k for 400KW - so $2000 per kilowatt - whereas Bluegen is going to cost alot more per KW than that. Note the article also mentions in 2 years time or so, that they will have a home unit for $3,000. This would be clear competition to the BlueGen.

The only question is efficiency, and other product characteristics. The US company is clearly in the box seat due to their current operating environment and greater access to bigger clients/financial resources.