Blue Ocean Coverage Update, page-26

Convey recently launched FiiTr in the UK. So they are continuing to release products into the UK.

"FiiTR our leading health and lifestyle portal is now available in the UK for O2, Vodafone and 3 customers. Already popular in the UK with EE customers, FiiTR is compatible with major wearables such as the Fitbit range and includes the latest health & fitness news and hundreds of nutritious recipes to help you meet you goals." - Convey @ LinkedIn

This exposes another aspect about the business. Usually MBE will launch into a region/telco with just one or two apps. Then other apps will follow.

From memory i believe currently available in the UK now is mLove, NoLimitsGames, InGame and now FiiTr at a minimum. There may be others.