"It's all about flexibility," he said. "We are a culture of...

"It's all about flexibility," he said. "We are a culture of instant gratification. This is a way to get it."

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Wasn't the GFC world also 'all about' instant-gratification?! lol. I thought people had wised up, but maybe not.

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Interesting idea, but if they dont ask customers to fork out the $800k cost to manufacture, then ultimately they are asking Bloom shareholders to fork out the $800k for every one they install?
Not sure I would want to be a Bloom shareholder either!

Maybe what these companies need is a lobby group who can petition governments around the world to hike electricity prices by over 500% instantly. Of course they will finally have a market, but they will simultaneously destroy global productivity.