New Blundy venture; Itaoui again at it with Blundy, this time on a new lingerie brand. Let’s see how quickly they scale up compared to our mob that seems to come up with ingenious reasons why US expansion will take time, off a base of own channel US sales of $12million in a plus size market we are told by the same mob is in the billions.
How do we appoint an executive to run US channel that can shift the trajectory?
“Itaoui says that having Faraguna atthe helm will give him more time towork on his other projects, including anew lingerie and sleepwear venturedue to open stores by May. He is part-nering with Blundy again, but neither isrevealing the store’s name. FormerPremier Retail boss Mark McInnes isalso involved as the new head of globalretail for BBRC.For Blundy, the focus will be ongoing global. ‘‘I like to think of myself asa global citizen,’’ he says. ‘‘My home isin Monaco. Best & Less is not global.But my preference is to do things thatcan go global.’’
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