Black Friday /Cyber Monday typically accounts for 20 % of all annual shopping in the four day weekend .
The other 80% is spread over the other 360 days.
BFCM figures should be circa TWENTY times greater than the normal run rate for each day of the holiday.
Sezzle tried to annualise BFCM sales and got slaughtered as market saw straight through it.
#BnplGoingToZero, page-243
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