You can't help but tipping your hat to the BNPL executives though.
Tap into the Millennial ethos of distrust of banks and credit card companies and their inability to obtain credit and keep reinforcing that narrative.
Dumb millennials keep supporting the companies and buying the shares while the executives are cashing in hundreds of millions for "tax purposes" or other cliched reasons.
These companies have racked up billions in losses and are never ever going to make a profit but I'm sure when they do go belly up they will be comforted by their millions/billions while shareholders are left with significant losses.
Stock market is merely a wealth transfer mechanism
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