THIS IS NOT ADVICE - just something to think about. Firstly, I...

THIS IS NOT ADVICE - just something to think about.

Firstly, I also have sold SFH out of most of my accounts and personally do not own any and I lost tens of thousands of dollars much more than the price movement suggested by you.

One always has to remember that every CEO is the number one salesperson of a business, so NEVER be swayed by their sentiment! If I got payed as much as them, I too would sing the businesses praises all day long.

You write that at 10c it is becoming a bargain - the same might have been said when Oroton first hit 50c. I am not suggesting SHF is in an equally perilous financial situation as Oroton was, but it does not take much for a struggling retailer to go out the back door.

Keep in mind that the $14-$17m ebitda is pre "one-off" restructuring charges, and that the statutory FY'18 result could look quite ugly.

The share price now is all about confidence. If they appoint a really strong CEO, that could do wonders to the short term sentiment but even then, it will be a difficult restructuring period for the next 2-3 years.

Still watching this one, not brave enough myself to take the plunge.

Good luck