P-man, a formula for establishing the quantum of a sales increase attributable to OBJ tech is different from being able to be broadly satisfied whether there was an increase. If P&G was not satisfied, why would they bother in future?
The 'chicken and egg' metaphor has no application - we know which came first.
I don't mean to over-egg the pudding in terms of the new royalty arrangement, but if the per unit rate and new point of liability is not materially better, what was the point? What are the post-new deal revenue figures?
In whatever form the company proceeds, Bodyguard success or failure is going to be very important. Wellfully will have a tremendous debt to service, plus Danny in the first 3 years. Is Wellfully now intending to just start Bodyguard off in Aust and NZ?
What exactly, or even broadly, do you think Wellfully will begin to manufacture and how many different things exactly? If under license, how many licenses have to be negotiated at what cost, and under what market restrictions, like, for example 'Don't try selling these in China, buddy'.
The central problem with the idea of manufacturing here and 'engaging with the tech up and down flow' is that it is a straight-up fantasy.
The first practical impediment is the absence of a single product with the imported volume to even consider setting up manufacture of it in Australia as import replacement.
The second issue concerns what improvements you imagine can be made to gym-biscuits and drums of different powders, 'up and down flow'?
Just how much better do you think Wellfully can make a gym-biscuit, a vitamin or a tub of powdered 'nutriceuticals'? Aren't these products largely differentiated by marketing?
There are only so many things you can strap on people with patches.
Mak - yes 3 Directors required.
OBJ Price at posting:
1.5¢ Sentiment: None Disclosure: Held
(20min delay)