Hi Seb, My understanding was the Brookins was referring to their...

Hi Seb,
My understanding was the Brookins was referring to their actual market gap (addressable market means lots of things to different people, something I struggled with in his explanations) meaning no other competitor is in that space. My understanding is that the cooling segment for bedding in general is several magnitudes larger, but for the reasons you identified such as competitors or cost or even lack of requirement that section is out of scope. what they can make it remains to be seen, however even at 50% of that target (50 M = 25 M) with 40% margin(10M) they should be close to breakeven with other market segments such as Body Armour /boots /back[acks etc yielding actual profit (or ability to service the debt without further cap raisings). Interesting times ahead and in keeping in spirit of the AJX thread, we need to see it This Quarter,

happy investing / trading people.