Yup there is lots of potential - but as the company has said now in the last few quarterlies - the focus is first on those areas which can produce short term revenue
Apply the bulk of the effort there and set a set abit of effort for development into new areas. [see 1 below]
We can see the time that even the Body Armour development and sales are taking - and I think there was a stumble or 2 along the way in its development - stumbles which they have recovered from I will add [see 2 below]
Note [1]
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Note [2]
Body Armour, page-52
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