I havn't seen the latest BOPO advert, But I hope it is better the the one they ran around the AFL Grand Final.
That add was touchy, feely, vague, and absolutely meaningless. Nobody who didn't already know about BOPO would have had a clue what it was all about.
No "call to action"..... eg. buy me ! or go to your Bill Express outlet to find out more etc
Advertising money totally down the drain.
Very difficult to explain BOPO in a TV advert. Too much detail to get across, or to even get anyone interested. Needs to be done in magazines where the potential customer has time to figure out what BOPO is ( maybe together with an application form.)
In over 40 years in business, I've seen a little of the advertsing industry. Most of those involved are totally full of it, inpractical, charge unrealisic fees and commissions for themselves, and have NFI.
And the BXP board are VERY good at spending money on fees & commissions.
A bit of a worry !
Cheers,
Bendigo
BXP Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held
