They already had this in their Franchise model, and they destroyed it.
Quote: The year 2013 was a watershed moment for BOQ. Having posted a 2012 loss of $17.1 million in a pensive post-GFC climate, the market conditions faced by the bank had never been tougher. As a small challenger brand in one of the biggest spending categories (less than 2% share of voice against the ‘Big Four’), BOQ needed to reposition the brand. One thing BOQ did have in its favour was very ‘unbank’-like levels of advocacy among existing customers.In a category where recommendation from family and friends is the biggest driver of choice, leveraging this unique relationship proposition was key to turning around the fortunes of the bank.
SO. That was when the rot set in. I'm probably thinking of Pam Morton SMM, or Kathryn Best MM.
Marum
They already had this in their Franchise model, and they...
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Last
$6.08 |
Change
-0.090(1.46%) |
Mkt cap ! $4.010B | |||
| Open | High | Low | Value | Volume |
| $6.10 | $6.12 | $6.07 | $12.82M | 2.106M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 8 | 20284 | $6.08 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $6.09 | 19683 | 3 |
View Market Depth
| Last trade - 16.10pm 26/04/2024 (20 minute delay) ? |
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Last
$6.09 |
Change
-0.090 ( 1.14 %) |
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| Open | High | Low | Volume | ||
| $6.11 | $6.12 | $6.07 | 568983 | ||
| Last updated 15.59pm 26/04/2024 ? | |||||
| BOQ (ASX) Chart |