These guys arent mugs, and would hope that a chunk of that $70M would have been spent on some form of external consulting to pull back some data and statistical forecasting around where to pitch the price points that would give an ideal balance of market penetration vs healthy margin and capitalising on a premium product on the market.
im also sure they have plan B on where to pivot pricing if the traction is slower than expected.
BOT - Anything but charting, page-10513
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Last
32.0¢ |
Change
0.000(0.00%) |
Mkt cap ! $581.5M | |||
| Open | High | Low | Value | Volume |
| 32.5¢ | 32.5¢ | 31.5¢ | $1.940M | 6.061M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 17 | 470483 | 31.5¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 32.0¢ | 33000 | 1 |
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| Last trade - 16.10pm 15/11/2024 (20 minute delay) ? |
| BOT (ASX) Chart |