If you look at Bots own investor presentations on 28/02/23 they say 3.7m axillary actively seeking treatment, and another 7.3m axillary not seeking treatment. They also claim a market size of ~$1.6 billion.
They have a source on the bottom of the page "Source: 1. Doolittle, J. et al. Arch Dermatol Res, 2016. 2. Hamm H. et al. Dermatology. 2006."
if you divide 1.6 billion by 3.7 million you get $432 spent by each person actively seeking treatment.
No idea if that's actually reality, and who's right or wrong.
If you look at Bots own investor presentations on 28/02/23 they...
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