My guess is a coordinated comms strategy is in play.
In Adland brands try to 'own the weekend' and throw every channel a coordinated message to dominate reach. But once we generate that awareness there is currently no real meat to convert leads.
I see no rush to push the comms yet until leads can be sent to more than a Sofdra one page website with a form.There is no time crunch to get this done until Sofdra is nearing a sale ready state but it does need to be done right.
My guess is a coordinated comms strategy is in play. In Adland...
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