subject to market penetration they actually are suggesting it...

subject to market penetration they actually are suggesting it could become a blockbuster drug. 5% penetration of the 3.7m that are actively seeking treatment would mean $1.199bil revenue which can be seen in the euroz Hartley report. so you don't think a doctor is going to recommend this product first to a client coming in for a solution? it is the least evasive and the patient can apply themselves, cheapest and easiest. next they have to look at Botox injections or surgery. this is a lot more commitment initially. I think I would try the wipes first, least give them a go.

You only need the doctor to refer 5 out of every 100 patients. the doctors get paid to refer in America so I reckon we should be really able to get at least 2/10 patients pretty easily as a first line product to be tested.

there are another 10mil patients not actively seeking treatment with a doctor but researching for treatments. this is how the online marketing reaches this group. they fill in 4 questions online and the product gets posted to them. very easy for the patient. you'd expect quite a few at least order and try it. so even if we got 1% of those 10m patients that's 100k subscriptions. that's about $600m in revenue. now this market could easily do more than 1%.

The figures really could be in the billions for revenue very easily. You don't need a lot of patients to make it explode $$$