I dont think we'll see such a rapid bounce up as before, though...

I dont think we'll see such a rapid bounce up as before, though could happen if the entire market continues its rise. I think its a reasonable buy at these levels for longer term holders. Dividend yield is nearly 10% (though I have doubts that they can retain 15c dividend into next year thus current share price).

I feel the price will upswing in early 2010 when iCANN changes come in. MLB will be able to sell more domain names and its likely that these will add on rather than replace existing domains. I'm not sure how many more domain name sales there will be in reality, will have to wait for more news from the company. Digital brand management may attract more business from companies who want to secure the new domains.