"NewCo" naming competition - the marketing budget must be very tight for Bowtie's new company since he hasn't come up with a name yet. According to info from his linkedin profile this company develops products for lower back pain and spine stabilization. Please submit your suggestions on hot copper - the entry with the most thumbs up ratings wins. No prize money really, you will be doing it for the glory only.
My humble attempt:
"NRfPS Inc" as in "No Refund for Painful & Spineless"
VCR Price at posting:
8.3¢ Sentiment: None Disclosure: Not Held