According to today's Daily Mail Sonia Kruger stands to lose lucrative sponsorship deals with Porsche, Swisse and Target. Okay, the last is US based but the same principle applies:
If said companies choose to take sides in a critical social issue involving terrorism, then they should be prepared to suffer a backlash from the many Australians who actually support Kruger.
Today social media is a two-sided coin equally available to those who don't take kindly to wealthy corporations publicly bullying and ostracising a courageous mother and media personality.
Let the consumer voices be heard.
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